Items that are given away with a company logo on them are known as promotional products or promotional merchandise.
Promotional merchandise is a popular marketing medium that’s used by organisations around the world big and small to grow their brand and delight recipients.
So what are the pros and cons of using promotional products and what you should know before placing your first order?
Pros
- Comparably inexpensive to other mediums and can be scaled to big or small budgets
- They generate many impressions and have fantastic brand recall
- Help to increase customer loyalty and retention
- People love free stuff making them great for generating goodwill and attracting attention
- Empowers your brand fans and helps to grow a community
- Long useful life with many repeat impressions
- They can be used to achieve a number of different goals (employee appreciation, brand awareness, lead generation etc.)
- They’re physical products so they stand out in a digital advertising world
- They synergise well with other mediums like social media
Cons
- They take time to be created and as such need to be organised in advance
- As they’re tangible products they need a physical method of distribution
- Not as much personalisation as some digital options
- If the right product is not selected it might get thrown away
- Need to rely on a supplier to create them
What To Do Before Making Your First Order
- Try to find your logo in a vector format (SVG, PDF, EPS, AI etc.) – if you don’t have this available a good promotional product supplier can create this for you.
- Define the purpose you want to achieve with your campaign
- Allocate a budget and how much you want to spend for each recipient
- Think about what type of products are practical to your intended recipients
- Think about distribution and how you want your logo to be displayed (e.g. just the logo, a call to action, an inspirational message with a small logo etc.)
Summing Up
We might be a little biased but we think promo is pretty cool. And the tens of thousands of brands we’ve created merch for agree too!
Like everything, there are weaknesses to promotional products. But with careful planning and the right guidance, these disappear.
Are you ready to transform your brand into something your customers can touch and hold? Advertising that your target audience will thank you for receiving!
Browse our entire range or speak with a specialist today who can answer any questions and guide you to creating tangible products your recipients will love.
