Logo merchandise and promotional products are essential to any good marketing arsenal.
Providing a tangible way to show appreciation to valued clients, customers and staff or to increase the number of impressions and exposure that your logo/brand receives.
In fact, according to PPAI, promotional products are ranked as the #1 most effective form of advertising to prompt action across all generations.
82% of branded merchandise recipients said that they now had a more favourable impression of the brand.
These are some of the best logo merchandise ideas you should be using for your next promotional campaign.
Promotional Drink Bottles
Everybody needs to drink water and the trusty drink bottle is an essential. Suitable for all ages, industries and demographics you can’t go wrong with one of these.
They are also reusable, making them environmentally friendly which is even more favourable.
Promotional Shopping Totes
With a ban on plastic bags now in effect for most of Australia and much of the developed world, there is always a need to give away tote bags with your logo.
Promotional tote bags are available at a low price and get used on a weekly, if not daily basis. They can also hold other marketing collateral or branded merchandise together that you can give away.
Printed T-Shirts
Printed tees are a fun way to broadcast your message. They act as a walking billboard for your brand.
A great example of a company using printed tees effectively is as a “gift with purchase”. Giving those brave enough to go bungee jumping a shirt saying they conquered their fears.
Promotional Plastic Pens
Great value, practical and compact. The promotional pen has still stands as one of the most popular promotional items to this day.
With a huge range of designs, colours and options. It’s easy to find a pen that fits your brand to a T.
Branded Caps
Whenever we interact with someone a lot of our focus is on their eyes and face. So it only makes sense that if you want your logo to get seen, put it in view.
A promotional cap will do just that. And they’ll also provide protection from the sun. Which for many Aussies is a must-have when leaving the house.
Promotional Coffee Mugs
A good morning cuppa can be the difference to a good morning and a great morning.
They’re a typical item we don’t usually purchase for ourselves as well. Making them an excellent gifting opportunity.
Promotional Cooler Bags
Whether it’s keeping your lunch fresh, having a picnic or preparing for a day trip to the beach, a cooler bag is a must-have.
The great thing about cooler bags is you have a wide range of options available. From budget-friendly cooler bags designed for grocery shopping to premium picnic coolers that offer a retail feel.
Promotional Confectionery
A sweet treat will never go astray in winning over-cautious onlookers. Confectionery is excellent for events and tradeshows to get attendees to engage with your booth or capture their attention.
It’s also a pleasant reminder of your brand after the fact and something that most will appreciate receiving.
Promotional Reusable Eco Cups
Ever since the ABC’s “War on Waste” segment this type of cup has seen a skyrocket in demand (for good reasons). After the magnifying glass was cast upon the huge negatives of single-use coffee cups many Aussies have made the switch.
There are also many cafes that have banded together to help with the movement. Even offering discounts on patrons who bring their own, so it’s for this reason why you might be missing out by not using one.
Printed Notepads
Useful for notes, doodling, reminders or as a to-do lists a printed notepad can never go astray in getting your logo seen.
Popular for giveaways, hotels, office spaces and conferences. Printed notepads are available in a tonne of sizes with each page customised to your liking.
Promotional Straws
There’s no if’s or buts, straws polluting our seas suck. Fortunately, there are a number of eco-friendly alternatives that are available now in the promo space.
Straws are another eco-friendly giveaway item that everyone will use regularly. Popular varieties include silicone, paper or stainless steel. Some restaurants have also started to outright ban single-use straws.
Promotional Phone Products
With so many phones out there, the demand for accessories has gone up hand in hand. Whether it’s a custom case, phone wallet or a phone holder put your logo on a phone product and it’ll never be further than 2 meters away from the recipient.
Their low cost makes them an excellent giveaway item with a big impact for a fraction of the cost of other advertising mediums.
Promotional USB Drives
A USB drive is a great tech item that’s important for storing or transferring documents and files.
They can be supplied in a number of different styles and can be supplied pre-populated with data or as a web key that will open a certain URL. Great for nearly any industry or event.
Bring Your Corporate Promotional Item Ideas To Life
Now that you’ve got some ideas, now’s the best part, turning those ideas into a reality.
There are so many promotional items that will work for your brand that we couldn’t list here such as promotional umbrellas, stress balls and wireless chargers.
We’d love to provide personalised recommendations for your brand. Talk with one of our team on 1300 303 717 today or contact us for help with choosing and ordering promotional products or answering your questions.
Matt has spent over eight years in Australia’s promotional products industry. As part of the Promotion Products marketing team, he manages product catalogues and content, keeping brands up to date with what’s new and what works. A contributor to the APPA Magazine, Matt brings practical insight into how quality merch helps businesses stand out.