New year, new beginnings.
2021 is definitely going to be one of the biggest years for new years resolutions.
2020 put a spanner on the works for many in accomplishing their goals for the year.
Giving customers/clients a helping hand by using promotional products in achieving their goals is not only going to get your brand remembered but raved about. An excellent opportunity to cement your brand as the go-to choice for the year ahead.
Here are some of the most popular new years resolutions and some promotional product ideas to target them.
1. Get In Better Shape
Eating better, dieting and exercising are at the top of the list for the most popular new years resolutions.
There is a tonne of products that work great with helping this. Items such as:
It’s also a great idea to synergise this merchandise with other tips/tricks such as health recipe cards, workout routines, motivational messaging or challenges.
Have you considered running a competition or challenge to engage your brands following?
2. Drink More Water
Drinking more water seems easy on paper, but in reality, can be surprisingly difficult.
The list of benefits water has for the body and being properly hydrated is amazing.
Everyone will have their own trick that works for drinking more water such as an app, timer or even permanent marker/printed reminders on the bottle itself.
One thing is for certain, if you have a water bottle within arms reach you are much more likely going to reach this goal. It’s also a bonus if you have a double-wall bottle that’ll keep it ice cold the whole day.
Add your brand to the bottle for daily impressions and a product that’s guaranteed use. Here are some popular options:
3. Travel More
2021 is going to be one of the most anticipated years of travel for many. 2020 was a bit of a right off for overseas holidays so it’s no surprise that many are going to be wanting to make up for lost time.
And during lockdown FOMO and the bucket list of travel destinations has only grown.
Be aware of this opportunity with travel merchandise that will keep your logo top of mind:
4. Sleep More
Like drinking more water, getting more sleep is going to improve your quality of life and mental health.
The amount of sleep needed for each person is going to vary but on average it’s usually recommended to get between 7 and 9 hours of sleep.
Everyone will have their own sleep ritual but there are a number of promotional merchandise that can help, such as:
It can also be a good opportunity to share quality sleep tips on social media channels. Such as avoiding bright screens half an hour before going to bed.
5. Save More Money
Saving money is another one of those habits that’s great to start out in the new years.
For many Christmas is an expensive time of year with travel and gift-gifting so it’s no surprise this is on the list.
Banks and finance-related industries will be prime targets for giving away merchandise related to this as well as creating marketing campaigns.
Here are some products that can encourage savings:
6. Improve Mental Health
COVID and lockdowns have shined the spotlight on how important mental health is. And like physical health needs time and attention dedicated towards it.
Encourage your business and brand followers to get behind organisations/events that support mental health such as R U OK day, Mental health Australia and Beyond Blue.
Here are also some branded merchandise that can help support your message:
Summing Up
Savy marketers will have their finger on the pulse for trends and opportunities that arise in the market.
2021 is definitely going to present possibilities for creative ways in marketing. Like everything in life, people appreciate things that help them solve problems.
Giving your client/customers something to helps them is going to return dividends Goodwill and brand recognition.
If you would like personalised help in organising promotional merchandise for your brand talk with us today! We have a team of promo experts that can assist in choosing the right products for your situation as well as answer any of your questions so you are 100% confident.
Matt has spent over eight years in Australia’s promotional products industry. As part of the Promotion Products marketing team, he manages product catalogues and content, keeping brands up to date with what’s new and what works. A contributor to the APPA Magazine, Matt brings practical insight into how quality merch helps businesses stand out.