Sun, Surf and Sand.
These are a few words that come to mind when thinking about the Australian Summer.
It’s also the perfect time of year for giving away promotional merchandise as there are thousands of possibilities that fit the spirit of the season and tick all of the boxes for end of year gifts.
Here are some top Summer Promotional Product ideas your target demographic will love receiving:
- Cooler Bags
- Stubby Coolers
- Sunglasses
- Drink Bottles
- Sunscreen
- Beach Towels & Sports Towels
- Caps
- Beach Balls
- Thongs
- Picnic Blanket
1. Cooler Bags
Keeping your bevvies cool when you’re in the surf or playing with the kids at the park is a must.
There aren’t many things more disappointing than a lukewarm beer, soft drink or wine on a hot Summers day.
Fortunately, there is a solution, and it’s been an Aussie favourite for years already. The trusted cooler bag.
It’s not something that we usually go out and buy for ourselves that often, so it’s perfect for promo. They also have a large decoration space for your logo to easily be seen.
There are styles to fit all needs: including lunch, picnics or wine bottles.
2. Stubby Coolers
Stubby, cooler, koozie. Whatever you want to call it, these are definitely going to get used during Summer.
They’re usually made from neoprene (wetsuit material) that gives them that iconic feel, insulation and a comfortable grip.
The same reason why you may want a cooler bag will apply to a stubby cooler. Keeping your favourite drinks at the optimum temperature can make all the difference after a hard days work.
Stubbies are popular with a sublimation print which is long-lasting and will be suitable for any logo.
3. Sunglasses
With more hours of daylight and plenty of outdoor activities, a pair of sunnies is never going to go astray during Summer.
Anything worn on the face is going to attract a lot of attention because when communicating with someone you will be looking usually at their eyes.
So having your logo located here is going to rack up a lot of impressions for a low price. There are plenty of styles (retro and modern) available to make for a great giveaway.
4. Drink Bottles
With the added heat it’s going to be even more important to keep on top of your hydration.
Join the reusable revolution and have your customers ditch single-use plastic bottles and swap to reusable alternatives.
There are plenty of options available all of which can be customised with a print of your company logo.
Such as: metal, plastic, glass, foldable and vacuum insulated.
5. Sunscreen
Slip, slop, slap.
More sun means more sunburn. So everyone should have a tube of sunscreen handy before venturing outside.
Make things easy for your customers and give them sunscreen with your company logo. Not only is it practical and thoughtful but it’s also looking out for their health.
Look for options that are TGA approved and pay attention to the SPF rating to ensure you’re choosing the best solution.
6. Beach & Sports Towels
Towels are a great long-lasting gift idea that can be customised with your brand.
They can be used over and over again and look fantastic with an embroidery or screen print.
From the beach to the gym there are plenty of great options available. Check out the ranges below.
7. Caps & Sunsafe Hats
Another sun safety product that everyone will need this Sumer.
Keeping the harsh rays of the sun off your face and also functioning as a trendy fashion accessory.
Caps and hats are always popular around Summer for obvious reasons.
Think about your target demographic and what will work best for them. Is it the classic baseball cap or a more ventilated trucker?
8. Beach Balls & Beach Products
Festival, event or as a play toy for kids, a beach ball will bring a smile to any dial.
There’s plenty of sizes and colours available to fit your needs.
There is also plenty of other products such as folding chairs, sand spikes or beach mats that will make your life easier on the sand.
9. Thongs
Keeping your feet easy-breezy, a pair of thongs is most Australian’s footwear of choice during the hotter months.
Their design allows them to easily be taken on or off and their low price makes them affordable for all.
If you want to spread the Summer vibes, a pair of pluggers (thongs) will not go astray.
10. Picnic Blanket
Like swooping magpies, bindies are another hazard that must be avoided with caution.
You don’t want that romantic picnic ruined because you forgot, or worse don’t own a picnic blanket.
Custom picnic blankets are always a popular choice as an end of year corporate gift to encourage the recipients to enjoy the outdoors.
There’s plenty of colours and styles available to match your brand’s logo and personality.
Summing Up
If you’re not utilising promo to it’s fullest this Summer you’re missing out.
There are thousands of awesome picks that will make the recipient of your gifts go “wow”. These are just some of the top picks we like to recommend.
Have a question or still need more inspiration? Hang 10 and give us a call, we’ll help you make this Summer one to remember!
Matt has spent over eight years in Australia’s promotional products industry. As part of the Promotion Products marketing team, he manages product catalogues and content, keeping brands up to date with what’s new and what works. A contributor to the APPA Magazine, Matt brings practical insight into how quality merch helps businesses stand out.