Your shopping cart is empty.
Brind Built Constructions is a small but mighty Brisbane-based team that specialises in bespoke home renovations.
They asked us to craft a merchandise range that resonates with their fastest-growing audience; first-home buyers in their late 20s and 30s.
Aligning on a more creative, design-led approach, we collaborated to develop a tailored merchandise strategy with three clear goals: build brand affinity and recall with keep-worthy everyday merch, create pieces that double as brand awareness and client gifts, and partner with a supplier who can deliver fresh, out-of-the-box ideas.
We presented Chris (the business owner) with a bold idea - to create a merchandise sub-brand that would convey their message of quality craftsmanship to an audience of 20 to 30-year-olds.
And just like that, Brindies was born!
We developed 5 concepts for the Brindies brand along with new messaging and a set of tailored product suggestions.
While the products we landed on are simple (a cooler, a t-shirt & a cap), they effectively convey that Brindies is a family-owned company that prides itself on building bespoke, beautiful spaces.
This project shows that every brand has a story to tell, and the impact of the sub-brand was immediate and measurable.
In this case, we helped BBC communicate their excellence in creating bespoke lifestyle spaces to its younger customer base.
“The merch packs have been a big hit! We love the new Brindies range and we’ve even seen a big increase in referrals from the customers we’ve given them to.”
Chris - Brind Built Constructions (Brindies)
Bags 
Pens and Writing 
Bottles 
Eco Products 
Mugs and Eco Cups 
Caps and Headwear 
Clothing 
Giveaways 
Outdoor 
Desk and Office 
Tech 
Conference and Events 
Gifts 
Keyrings 
Australian Made Products 