Promotional Product Marketing - Strategies

Our 7 Steps to Promotional Product Success

Define your promotional objective

 

Do you want to increase sales, increase general brand awareness, orare you trying to raise funds to fix the leaky roof in the church hall?If you can state your objective you are more likely to attain it.

 

Identify your target audience

 

Who are the intended recipients of your message? Do they belong toa particular industry? Is it your own staff? Your campaign will only beas successful as the quality of your ‘list’ of targets.

 

Product distribution

 

How will you get the products to your targets? If you use directmail consider light items, will your representatives deliver thempersonally? Branded Promotion Products can help provide the solution withproduct delivery to your clients.

 

Theme development

 

Branding is all-important, developing a theme that ‘fits’ yourbrand or message may be appropriate. Let Promotion Products bounce someideas off you!

 

Message development

 

You may only want to print your logo and contact details on anitem. However clever wording (that fits your theme) gives the productmore impact!

 

Appropriate Products

 

Many companies choose promotional products based on price,perceived value, and uniqueness. These are important considerations,however, ask first, what is my business? who are our targets?, and whatproducts support our theme/message?

 

Timing

 

We will always give advice on how long certain products typicallytake to be procured and then decorated. However, experience tells usthat it is always best to allow as much time as possible for yourproducts to be manufactured. Making allowances for possible factors outof your control, and for possible production hiccups out of our controlcan save everyone a lot of sweat! Your Promotion Products consultantwill give you a timeframe for - sample previewing, artwork adjustments,decorated sample production, production and delivery. If you advise usof a deadline we will move heaven and earth to meet it.

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