Your shopping cart is empty.
Google Pixel needed a consumer promotion that could cut through one of the most competitive retail categories in the world.
DKSH Smollan, Google’s retail sales and marketing partner across Australia and New Zealand, wanted a fresh gift-with-purchase concept to support Pixel device sales and brand engagement. The challenge was to create something more exciting than a standard retail incentive - something playful, collectible and closely tied to the Pixel brand.
The starting point was an AI-generated idea: Pixel Bricks. Our job was to turn that concept into a high-quality, buildable figurine that consumers would genuinely want to receive, keep and talk about.
We developed a fully custom Google Pixel Build-a-Brick figurine program, designed to feel like a miniature extension of the Pixel range.
Each figurine was inspired by Pixel’s recognisable design language, with camera-lens eyes, device-like proportions and colourways matched to the Pixel phone range, including Peony, Porcelain, Snow and Obsidian.
To add excitement at retail, the figurines were packaged in premium blind boxes, creating a collectible surprise-and-delight experience. The result gave retail teams a simple, physical talking point and gave consumers a memorable reason to engage with the Pixel brand.
The project required detailed custom development, including multiple mock-up rounds, brand approvals, physical samples, international packaging requirements and market-specific compliance details for Japan and Taiwan.
The final program turned a digital concept into a retail-ready consumer promotion across four international markets: Australia, Japan, Singapore and Taiwan.
The physical samples impressed the client and stakeholders so strongly that the order tripled in size, growing from a local activation into a multinational rollout.
In total, the campaign delivered:
The Pixel Brick was not a disposable giveaway. It became a small, buildable expression of the Pixel brand - playful, recognisable and worth keeping.
By matching the promotional product to the hero product, the campaign gave consumers a more memorable Pixel experience and gave Google a fresh way to stand out at retail.
Bags 
Pens and Writing 
Bottles 
Eco Products 
Mugs and Eco Cups 
Caps and Headwear 
Clothing 
Giveaways 
Outdoor 
Desk and Office 
Tech 
Conference and Events 
Gifts 
Keyrings 
Australian Made Products 