Bags 
Pens and Writing 
Bottles 
Eco Products 
Mugs and Eco Cups 
Caps and Headwear 
Clothing 
Giveaways 
Outdoor 
Desk and Office 
Tech 
Conference and Events 
Gifts 
Keyrings 
Australian Made Products 
Custom Branded Gifts with Purchase
Drive higher spend, reward loyal customers and make your brand more memorable with custom branded gift with purchase campaigns. A well-chosen GWP gift turns a transaction into an experience - one your customers remember and talk about.
With 23+ years' experience (est. 2004), we help Australian retailers, brands and marketing teams choose GWP products that suit their campaign goals, customer profile, budget and deadline. From simple add-on items to premium branded gift sets, we handle the sourcing, branding and delivery.
- Product recommendations matched to your campaign and customer
- Free artwork assistance with a proof before production
- Reliable Australia-wide delivery from a dedicated account manager who understands your brand
Trusted By Leading Brands Across Australia
Why Gift with Purchase Promotions Work for Australian Brands
Drive higher average order value
A well-positioned GWP offer gives customers a clear reason to spend more - making it one of the most cost-effective ways to increase transaction value without discounting.
Reward customers without cutting your margin
A gift feels more premium than a percentage off. It adds perceived value without the long-term pricing implications of a discount-led strategy.
Create a stronger brand impression at the moment of purchase
The right branded gift reinforces your brand identity right when the customer is most engaged. It turns a purchase into a moment worth remembering.
Encourage repeat purchases and loyalty
Customers who feel rewarded are more likely to come back. GWP promotions can be structured around thresholds, loyalty milestones or seasonal campaigns.
Give your retail or e-commerce offer a competitive edge
A thoughtful gift with purchase sets your brand apart from competitors offering similar products at similar prices. It shifts the decision in your favour without a price war.
Support campaign launches and seasonal pushes
GWP promotions work especially well for product launches, Mother's Day, Christmas, Back to School and other key retail moments where added value drives conversion.
The Top Performing Gift with Purchase Promotional Products
Our team helps you choose GWP products that feel genuinely valuable, align with your brand and are practical to fulfil at scale. These are the product categories that consistently perform well in gift with purchase campaigns across Australian retail and e-commerce.
What Makes a Great Branded Gift with Purchase Product?
The best GWP gifts are not just about giving something away. They need to feel valuable, reflect your brand well and be practical to fulfil across your campaign volume.
Genuinely useful
A gift that gets used regularly keeps your brand visible long after the purchase. Practical items have a longer life and higher perceived value than novelty gifts.
High perceived value, manageable cost
The gift needs to feel like a genuine bonus — not a cheap afterthought. Getting this balance right is where product selection and sourcing experience makes a real difference.
Brand-aligned
The gift should feel like it belongs to your brand world. Mismatched gifts confuse the message. A wellness brand giving away a plastic keyring is a missed opportunity.
Easy to fulfil at scale
Whatever the campaign size, the gift needs to be reliably available, easy to pack and consistent in quality. Fulfilment problems at scale can damage the promotion.
Clear and compelling at the point of offer
Whether it's in-store signage, a product page, or an email subject line, the gift needs to be easy to understand and feel worth the spend threshold to earn it.
Why Choose Promotion Products for Your Gift with Purchase Campaign?
We simplify the entire process from design to delivery, ensuring you get exactly what you need without the hassle.
Delivery confidence
99.7% on-time delivery across metro and regional Australia.
Ordering confidence
Get It Right Guarantee: if branding doesn't match your approved proof, we'll fix it free of charge.
Zero-risk quality systems
ISO 9001 and ISO 14001 accredited.
Unmatched experience
Established in 2004 (21+ years) with 40,000+ customers across every industry in Australia.
Dedicated Support
Work with a dedicated account manager who understands your brand and business goals.
Artwork first, no surprises
Free artwork proof before production, with samples available.
What Is the Process for Ordering Gift with Purchase Products?
From your first brief through to delivery at your door — here's exactly how it works.
Tell Us About Your Brief
Share your campaign goals, audience, quantity, budget, GWP campaign objectives and delivery location. The more context you give us, the better we can match the right products to your brief.
We Recommend Product Options
Our team suggests GWP products that suit your brand, audience and deadline — curated recommendations matched to your campaign goals, not a generic catalogue.
You Review Quotes & Artwork Proofs
You will receive artwork proofs so you can check logo placement, colours and branding before production. Nothing moves forward until you're completely happy.
We Produce Your Merchandise
Once approved, your GWP products move into production with clear timelines and account manager support at every stage.
Your Merchandise Is Delivered
We deliver to your warehouse, fulfilment centre, retail stores or e-commerce dispatch location across Australia — on time and on brand.
Which Businesses Benefit Most from Gift with Purchase Promotions?
Gift with purchase promotions are ideal for any business that wants to increase average order value, reward customers or create a more memorable purchase experience. GWP campaigns work across both retail and e-commerce, and across a wide range of Australian industries.
Common users include:
- Fashion and apparel retailers
- Beauty, skincare and cosmetics brands
- Health, wellness and fitness brands
- Food, beverage and hospitality businesses
- Technology and electronics retailers
- Home and lifestyle brands
- Pharmacy and health retail chains
- E-commerce brands scaling repeat purchase behaviour
- Subscription box businesses
- Marketing and brand teams running seasonal campaigns
- FMCG brands driving in-store and online sell-through
- Franchise and multi-location retail groups
Gift with Purchase Campaign Planning Checklist
Use this checklist to make sure your GWP campaign is planned, ordered and delivered on time. Click each item as you go.
Frequently Asked Questions – Gift with Purchase
Everything you need to know about GWP merchandise.
A gift with purchase (GWP) promotion is a marketing strategy where a free product or gift is offered to customers who spend above a set threshold. The goal is typically to increase average order value, reward customers and strengthen brand perception at the point of sale.
Tote bags, reusable drinkware, cosmetic bags, candles, tech accessories, branded notebooks and curated gift sets are among the most popular GWP gifts. The best choice depends on your brand category and your customer — there is no universal answer.
Choose something practical, brand-aligned and genuinely valuable relative to the spend threshold. The gift should feel like a natural extension of your product range, not a random add-on. If you are unsure, our team can recommend options based on your audience and campaign goals.
Minimum quantities vary by product. Some items can be ordered in small runs of 25 to 50 units; others are more cost-effective at higher volumes. Get in touch with your campaign size and we will recommend the most viable options.
For most campaigns, 4 to 6 weeks is a comfortable lead time from brief to delivery. For custom or offshore-produced products, allow 8 to 12 weeks. If your timeline is tight, ask about our locally stocked express options.
Yes. We deliver Australia-wide to warehouses, fulfilment centres, retail distribution centres, head offices and individual store locations. Your account manager will confirm logistics as part of the order process.